Social media isn’t just for memes and social references anymore—it’s a robust marketplace. Social commerce, the seamless blend of social media and e-commerce, reshapes people’s online shopping. Small businesses that jump on this trend early can reach more customers, boost sales, and build a loyal community without a massive marketing budget.
So, what exactly is social commerce, and how can you make it work for your business? Let’s take a look.
Related reading: How to use social commerce to maximise sales for your SME and beyond
What is social commerce?
Social commerce is when shopping happens directly on social media platforms. Instead of directing customers to a separate website, brands can sell products on Instagram, Facebook, TikTok, and even Pinterest. Shoppable posts, in-app checkouts, and AI-powered recommendations make it easier than ever for customers to browse, buy, and repeat – all without leaving their favourite apps.
And the best part? People are already there, scrolling for inspiration and engaging with brands they love. Why not turn that engagement into sales?
How social commerce works
Social media platforms are constantly adding new functionality to support online shopping. Here are a few key elements driving social commerce:
- Shoppable posts: Tag products directly in your posts so customers can tap, browse, and buy instantly.
- Live shopping: Think Quick Value Convenience (QVC), but on Instagram or TikTok. Brands host live streams where they showcase products, answer questions, drive real-time purchases, and provide online shipping.
- In-app checkout: Customers do not need to be redirected to another site—they can complete their purchase in the app.
- Personalised recommendations: AI-driven suggestions based on user behaviour help brands connect with the right audience at the right time.
Related reading: Here’s why you should start an e-commerce business
Why small businesses should care
Social commerce is a great way to level up, especially for small businesses. Here’s why:
Bigger reach, smaller budget
Traditional online advertising can get pricey, but social commerce levels the playing field. Small businesses can organically reach their audience with engaging content without spending a fortune. Features like shoppable posts and influencer collaborations make it easier to get discovered.
A seamless shopping experience
The fewer steps a customer takes, the more likely they are to complete a purchase. Social commerce eliminates unnecessary clicks and redirects, making shopping effortless. It’s fast, convenient, and designed for today’s mobile-first consumers.
Better engagement & brand loyalty
Social commerce isn’t just about selling – it’s about building relationships. Customers can ask questions, leave reviews, and interact with your brand in real time. This fosters trust and creates a sense of community, turning one-time buyers into loyal fans.
Related reading: 3 easy e-commerce strategies to supercharge your store’s success
The logistics challenge: How to keep up
With the rise of social commerce, small businesses need a rock-solid logistics strategy. Customers expect fast, reliable shipping; they’ll go elsewhere if you can’t deliver. Working with a reliablelogistics companycan make all the difference.
Freight forwarding for social commerce
Selling to customers across borders? reight forwarding helps streamline international online shipping by coordinating transportation, customs clearance, and delivery. Partnering with a global logistics provider ensures your products reach customers quickly and affordably.
Online shipping solutions
Managing orders from multiple platforms can get chaotic. Investing in online shipping tools that sync with your social commerce sales channels can simplify fulfilment, track shipments, and improve customer satisfaction.
Related reading: 3 easy steps for international e-commerce expansion for your business
The future of social commerce: What’s next?
Social commerce isn’t slowing down anytime soon. Here are a few trends to watch:
- AI-powered personalisation: Expect even more tailored recommendations and interactive shopping experiences.
- Augmented reality (AR) shopping: Brands already use AR to let customers test products before purchasing, which will become even more advanced.
- More payment options: From cryptocurrencies to buy-now-pay-later services, social commerce will continue to evolve in how transactions happen.
Key takeaway
Social commerce is revolutionising the way small businesses sell online. By embracing this trend, brands can reach new audiences, boost engagement, and create a frictionless shopping experience. However, having the right logistics and freight forwarding solutions is essential to keep up with demand. Take a look at how Aramex can help youhere.
