Ramadan is a holy month for Muslims all over the world. During this time, Muslims fast from sunrise to sunset and spend their time praying, reflecting, and spending time with family and friends. For e-commerce businesses, Ramadan is a great opportunity to tap into a huge market of consumers looking for products and services for this special time of year.
Here are some tips on how e-commerce companies can take advantage of Ramadan.
E-commerce shipping and logistics at Aramex
Offer special deals and discounts
One of the most effective ways for e-commerce companies to attract customers during Ramadan is by offering special deals and discounts. Muslims typically spend a lot of money during this time of year buying gifts for loved ones. By offering discounts on popular products, e-commerce businesses can entice customers to shop with them instead of their competitors. Consider offering a Ramadan-specific discount code or promotion, or creating a special Ramadan product bundle.
Research from YouGov shows that 49% of consumers prefer discounts during Ramadan. In fact, searches for Ramadan are as high as those for Black Friday, which is MENA’s biggest online shopping moment, so it pays well to think about slashing prices.
Searches for Ramadan are as high as those for Black Friday, which is MENA’s biggest online shopping moment.
Advertise on social media
Social media is a powerful tool for e-commerce businesses to reach potential customers during Ramadan. By creating targeted social media ads that promote your Ramadan deals and discounts, you can reach a wider audience of potential customers who are actively looking for products and services to help them celebrate the holy month. According to a study by Meta and YouGov, 58% of consumers said they feel more connected to a brand after seeing Ramadan content on Facebook or Instagram.
58% of consumers feel more connected to a brand after seeing Ramadan content on Facebook or Instagram.
Offer fast shipping
Offering fast shipping options as an e-commerce company can make it easy for customers to get the products they need without leaving their homes. Consider offering same-day or next-day delivery in areas with a high concentration of Muslim customers and even discounts for their shipments so they choose you over any other shopping site. Shipping around this time can become stressful for any business, so partnering with a reliable logistics company should be your first go-to.
SME shipping and logistics at Aramex
Create Ramadan-themed content
Creating Ramadan-themed content is a great way for e-commerce companies to engage with customers during the holy month. Consider creating blog posts, social media posts, or videos that highlight the importance of Ramadan and offer tips and advice on the holy month. You can also create product reviews or gift guides that showcase your Ramadan-specific products and services.
Partner with influencers
Influencer marketing is a powerful way for e-commerce businesses to reach a wider audience during Ramadan. Partnering with influencers who have a large Muslim following can help you promote your Ramadan deals and discounts to a highly engaged audience. Consider working with influencers to create sponsored content, or offer them a discount code that they can share with their followers.
Key takeaway
Ramadan presents a huge opportunity for e-commerce companies to tap into a market of consumers who are actively looking for products and services for the holy month. By offering special deals and discounts, advertising on social media, offering fast shipping, creating Ramadan-themed content, and partnering with influencers, e-commerce businesses can attract a wider audience of potential customers and boost sales during this important time of year.
