Businesses around the world collectively produce more than 141 million tonnes of plastic packaging a year – much of which ends up in our natural environment. For the future-focused entrepreneur, switching to more sustainable FMCG packaging materials is an important step in reducing your business’s environmental impact.
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Businesses around the world collectively produce more than 141 million tonnes of plastic packaging a year.
There are a number of ways to make your packaging more sustainable, from using recycled materials to choosing packaging that is biodegradable or recyclable. You can also reduce the amount of packaging you use, or switch to packaging that is easier to recycle.
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We’ve outlined four of the best sustainable FMCG packaging trends for 2023. Which one will you choose for your business?
FMCG packaging trend #1: Less is more
Minimalist packaging is all about using as little material as possible to safely store and display your product. This type of packaging has numerous benefits – not only does it help reduce your company’s carbon footprint, but it also saves you money on excess materials. Additionally, minimal packaging allows for modern, sleek design work that visually demonstrates the eco-friendliness of your brand.
FMCG packaging trend #2: Make it recyclable
More and more of your customers are looking for ways to reduce their reliance on plastic. One way to show them that you understand this is to switch to recyclable packaging materials, like cardboard and paper. Not only are they more affordable than plastic, but they’re also highly versatile and can be used to creatively package all types of products.
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FMCG packaging trend #3: Choose reusable
Reusable packaging is an excellent way to reduce the amount of waste going to landfill, while also promoting your brand to a wider audience. Sturdy, long-lasting materials like glass and fabric are ideal for creating reusable packaging that will be used time and time again. High-quality branded totes are more likely to be reused than cheap plastic bags, for example, so investing in well-designed, reusable packaging is a wise choice.
FMCG packaging trend #4: Ditch the packaging altogether
One way to reduce your company’s environmental impact is to get rid of packaging completely. Although this is not possible for every business, it’s a great way to reduce waste. Not only will this method save resources, but it will also save money on packaging materials and disposal costs. In addition, customers will appreciate your efforts to be more sustainable (and we’ll send you a virtual high five!).
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Key takeaway
Making the switch to recyclable packaging is not only good for the environment, it’s good for your bottom line, too. Recyclable packaging is often more affordable than traditional packaging, and it sends a strong message to your customers that you’re committed to sustainability.
So, what are you waiting for? Now is the perfect time to get on board with the green revolution and make the switch to these sustainable FMCG packaging trends. You’ll be glad you did!
