It’s the most beautiful time of the year: Eid Al Adha. Is your business ready?
E-commerce and SME Shipping and Logistics Services
The festive spirit that emanates throughout the UAE and other Muslim countries during Eid Al Adha is contagious, making it the perfect time for you to think about your business and how to implement Eid logistics.
According to GoDaddy, 82% of small businesses in the UAE are optimistic about their business sector growing in 2023. This optimism could translate into increased marketing efforts during important holidays like Eid Al Adha.
82% of small businesses in the UAE are optimistic about their business sector growing in 2023.
If you also want to accelerate your sales over the course of Eid Al Adha, we’ve rounded up five key strategies that you need to implement.
E-commerce and SME Shipping and Logistics Services
1 | Offer special promotions
Eid Al Adha is a profoundly spiritual time for Muslims across the world. At the same time, it’s also a prime shopping period, with clothing sales and travel bookings rising dramatically.
According to Arabian Business, compared to the Eid Al Fitr 2023 break, demand for travel packages has risen by 47%, and it has increased by 35% compared to Eid Al Adha 2022.
Compared to the Eid Al Fitr 2023 break, demand for travel packages has risen by 47% for Eid Al Adha 2023, and has increased by 35% compared to Eid Al Adha 2022.
It goes without saying that this rise in demand provides small and large businesses alike with the opportunity to offer promotions and discounts. Consider offering bundle deals, limited-time offers, or discounts on specific products or services to attract customers. With a bit of pre-planning, you can promote these offers through your website, social media channels, email newsletters, and targeted advertising campaigns to reach a wider audience.
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2 | Customise your service
In the spirit of Eid Al Adha, get creative and tailor your business to offer Eid-themed products or services. Festive packaging, decoration, a little surprise gift, or anything that fits into your budget (it doesn’t need to be expensive) – even a handwritten note wishing your customer well during this season – are some thoughtful ideas. Not only will these gestures show that you care, but they will also help you establish a loyal customer base. It’s also a great way to get seen on social media if someone shares their festive experience!
Get creative and tailor your business to offer Eid-themed products or services.
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3 | Incorporate Eid into your social media strategy
Create a buzz about Eid Al Adha on your business’s Facebook, Instagram, Twitter or LinkedIn profiles. This can be as simple as adding an Eid sticker to each of your posts, or you can go all out by running competitions or creating Eid-themed posts.
Keeping your social media aligned with Eid Al Adha is a great way to show your followers that you care about them and their favourite celebration.
It’s also a good idea to share your Eid product or service customisations with your followers, so they can see what they’ll get if they buy from you during this period.
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4 | Collaborate with influencers or local businesses
If it makes sense for your brand, why not partner with influencers or local businesses that have a significant presence within your target market? Collaborations can include sponsored content, joint promotions, or hosting events together. Influencers or local businesses with a loyal following can help amplify your marketing efforts and attract new customers during Eid Al Adha. Just make sure to select your partners carefully, and manage your collaboration in a way that’s respectful to the holiday.
Influencers or local businesses with a loyal following can help amplify your marketing efforts and attract new customers during Eid Al Adha.
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5 | Enhance customer experience
Eid Al Adha is a time for celebration and connection. Focus on enhancing the customer experience by providing exceptional service, personalised recommendations, and efficient order fulfilment.
Consider offering gift-wrapping services or personalised notes with purchases to add a special touch. Additionally, ensure your website is mobile-friendly and optimised for a seamless shopping experience, as many people will be browsing and making purchases using their smartphones.
Key takeaway
If your business is interested in using Eid Al Adha as a time to incorporate creative marketing strategies and increase your ROI, we would highly recommend you use the above 5 tips. However, we urge you to do so in an attentive, carefully considered manner. If you don’t understand the rituals and cultural importance of this sacred celebration, it would be wise to find someone who does to guide you – their help will ensure that you honour Eid Al Adha with all of your marketing efforts.
Once you’ve implemented Eid-themed logistics into your business, you’ll be well on your way to increasing your sales during this period and can look forward to engaging your customers effectively.
