Ramadan consumers will be purchasing throughout the Ramadan month and more as online and offline sales continue to grow across the GCC and the rest of the Middle East and North Africa (MENA).
Meta interactive reports on Ramadan shoppers show 54% of Egypt, Saudi Arabia and the United Arab Emirates (UAE) use e-commerce sites to discover ideas for Ramadan and Eid-al-Fitr purchases and a whopping 91% of KSA consumers research their Ramadan purchases only online.
Every year spending is doubled, and sometimes even tripled, during the Ramadan periods so don’t let your business miss out on one of the most important Muslim holidays in the calendar.
Ramadan 2022 will start on the 2nd of April and end on the 1st of May. Sending someone a Ramadan gift this year? Use code Ramadan25 for 25% off on all your domestic and international shipments from the UAE with the Aramex App for the whole month of Ramadan.
No matter what industry or size your business is, you can incorporate any or all these 10 proven ways to double the sales of your business and grow your customer reach this Ramadan.
1 – Set the Ramadan marketing budget
Ramadan is an exceptional time for Muslims worldwide. During that month, buying behaviour rises and changes as well. Products like apparel, electronics, food and jewellery are in specific demand.
Meta reports show businesses typically increase their advertising budgets during the month to an average of 20%. Residents in the Middle East use social media platforms 30% more during Ramadan, and understandably shift their engagement to much later in the day.
This is a good time to use a good chunk of your annual marketing budget to stay in competition. Test out varying online ad budgets on a weekly basis if you’re not sure how much you need to increase for your business.
2 – Use Ramadan symbols
Ramadan is filled with symbolism, and you’ll need to show it every time you create any marketing content. The most widely used symbol is the crescent moon which is the first visible crescent moon for the beginning of each month, including Ramadan and Shawwal which is the start of Eid-al-Fitr. Other popular symbols include the praying hands, dates, which Muslims break their fast with every day during the month and lanterns that light up the late Ramadan nights.
3 – Develop a 360º marketing campaign but focus on mobile
During Ramadan, one crucial step is to increase and enhance your digital marketing strategies. Your campaign needs a 360º perspective where you use all the promotional devices such as email, Google Ads, social media and anything in-between.
With so many purchases found and made on social media, mobile should be your target advertising space. Another report by Meta found that 55% of those who observe Ramadan and Eid-al-Fitr say they are likely to trust Instagram when it comes to advertising.
4 – Offer special discounts
Shopping and gifting is a big part of people’s lives during Ramadan, especially in the last two weeks before Eid-al-Fitr. They love spending on products that accompany lucrative deals and discount offers.
Research by Meta shows that 51% of people who observe Ramadan agree that it is the time to find the best deals. Be generous and add special prices or give out a discount code to get people shopping more.
Valid on international and domestic shipments until 1st May 2022
UAE – Ramadan25
Bahrain & Oman – Ramadan30
Egypt – Ramadan20
Qatar – Ramadan15
Kuwait – Ramadan
30% OFF on international shipments from Kuwait until 1st May 2022
Prepare shipments on the Aramex App and get cheaper rates this Ramadan with our promo codes.
Aramex Service Center Ramadan Offer
Valid only in KSA on international and domestic shipments until 1st May 2022
KSA – 20% OFF on domestic shipments
or pay from 125 SAR for international*.
*On selected countries for international shipments
5 – Encourage customers to post about your brand
Social media is an influential tool in building a brand’s reputation. Interact with your audience using User Generated Content (UGC). UGCs are videos or images your shoppers post that you can reshare. It’s a great way to tap into their followers, who probably have similar interests and even buying habits. You can also build a lot more brand loyalty and trust by engaging with customers in this way.
6 – Use influencers
Many businesses use influencer marketing as a campaign strategy and you can too by reaching out directly or going through a local agency. To customize your marketing campaign further get Muslim and MENA-based influencers to talk about how great your brand is. You don’t always need to pay them a fortune either – influencers with less followers have more overall engagement.
7 – Create video content
Integrate emotional appeal advertising in the form of videos to invoke emotions among potential customers. Even emotional TikTok adverts can tell a story that vibrates with the audience. Ramadan is quality time with friends and family and this should be your focus in a video that can connect with your audience.
Statista reports in 2021 show 50% of people in the MENA region spent their time online absorbing videos on apps like YouTube, TikTok and Instagram reels. There was also an increase in the number of streaming app downloads as users searched for more avenues to adore and leverage digital content during the season.
8. Give back to the community
A huge part of Ramadan is giving back to the community. The best way to do that is to choose a charity that speaks to your business the most and devise a marketing campaign together. You can make a considerable donation to children and people in need with your products or funds and make a real difference to people’s lives. Consumers care about businesses who think about their community and global and local issues. Show your corporate social responsibility by giving back during Ramadan.
9. Be inspired by other brands
The Lantern Award celebrates Ramadan and Eid-al-Fitr’s creative video campaigns that move audiences on YouTube. Check the submissions and winners’ campaigns on their YouTube channel for the best inspiration to your next Ramadan campaign.
10. Make your website mobile-friendly
Since Muslims spend more time online during Ramadan than other months in the year, ensure you create a smooth online experience for them with no slow loading pages, bad layouts or buffering videos. Make sure your checkout experience is fast and easy for customers too.
Mobile means good SEO too so that keywords and related content your target audience searches for leads them to your website and products.
According to Statista, 60% of internet access in the MENA region is done through the use of smartphones.
60% of internet access in the Middle East and North Africa is done through smartphones.
The smartphone penetration rate in the MENA is the highest in the GCC sub-region, with countries like the UAE reaching 99%, where users in the UAE also spend almost six and a half hours on their smartphones a day.
According to recent forecasts, 10% of mobile internet users in the GCC will also be using 5G technology by 2025.