Image courtesy of Death by Dolls
Since day one, we at Aramex have been partnering with pioneers of the fashion industry, such as Arab Fashion Week, to bring their masterpieces to the masses and take pride in the role we have played in the development of the UAE’s fashion industry into the powerhouse it is today.
As the Official Logistics Partner to Arab Fashion Week for the third time running, we will be there every step of the way to help usher the world into a new era of fashion. With more than 25 runway shows from across the Middle East, Asia, Europe, and America, there truly will be something for everyone, including the glitterati of celebrities guests.
Arab Fashion Week Women’s Fall/Winter 2022/23 will take place both in-person and online from 24-28 March 2022 at Dubai Design District (d3). The shows will also be available to watch for the public on the big screens at d3 and the season will be divided into 3 calendars: The couture, the ready-to-wear, and the events including pop-ups.
As the Official Logistics Partner to Arab Fashion Week, Aramex will be there to help usher the world into a new era of fashion.
History with fashion
One of the most underrecognized cogs in the backstage mechanisms that keeps the fashion industry’s shiny machine running smoothly is the expertise provided by logistics specialists. And that’s where we come in.
In the 40 years since Aramex made its start on the global market, we’ve built up a reliable presence in more than 65 different countries and 600 cities. Notably, in that time we founded the Global Distribution Alliance and co-founded the World Freight Alliance. We also became the first Arab-based company in the world to trade on the Nasdaq Stock Market and the first to publish a sustainability report in the region – so, clearly we know a little something about trendsetting.
We can all look forward to seeing a range of couture throughout the event, diverse in culture as well as style, much like the designers themselves. From the 22 Middle-Eastern countries represented by the Arab Fashion Council to the world-famous fashion capitals of Europe and North America, we’ll be traveling both near and far to collect and deliver all the clothing to be showcased in the event.
Aramex first joined Arab Fashion Week in 2021, we took center stage with a number of pieces exclusively designed by Maha Ahmed, founder and creative director of Dubai-based fashion brand, Autonomie. The capsule collection was created entirely out of Aramex packaging and showcased not only our style but our sustainability. Freight really has never been so fashionable!
The capsule collection was created entirely out of Aramex packaging and showcased not only our style but our sustainability.
With all the big responsibilities we have lined up, you’d be forgiven for thinking that’s where the fun ends – but our slogan isn’t “Delivery Unlimited” for nothing.
This year we will be hosting an outdoor activation event where anyone will be welcome to come view a fashionably redesigned Aramex van and get free red ice-cream.
The Aramex van, a gorgeous art installation, will stand in the heart of the Dubai Design District, seeing the totality of Arab Fashion Week and then some.