Valentine’s Day is a special time for couples, friends and families to show their love for one another, especially with lots of gift-giving.
That makes it a prime opportunity for e-commerce businesses to increase sales and raise brand awareness with focused marketing campaigns.
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According to the National Retail Federation, Valentine’s Day comes in as the fifth largest consumer spending holiday event in the United States, after the winter holidays and Mother’s Day.
What’s more, it’s estimated that people spent $23.9 billion on Valentine’s Day in 2022, up from $21.8 billion in 2021.
People spent almost $24B on Valentine’s Day in 2022, making it the fifth largest consumer spending holiday.
While at-home celebrations don’t come in the top five most popular ways of spending for the day anymore, candy and sweets are top purchases for those in love on the holiday.
Here are 10 marketing ideas to help your business take advantage of Valentine’s Day.
Special Valentine’s Day landing page
Creating a landing page that showcases your Valentine’s Day gift options, promotions and discounts is a great way to get shoppers to spend. Make sure you stick to the romantic theme and make it visually appealing, simple to navigate, optimized for mobile devices and includes a reliable payment gateway and shipping service.
Related article: 7 ways to boost customer loyalty in the e-commerce marketplace
Exclusive discounts and promotions
Encourage customers to buy more for their loved ones with special discounts and promotions exclusively for Valentine’s Day. Consider free shipping, a percentage discount, or a buy-one-get-one-free offer.
Social media contest
Host a contest on Instagram, TikTok or Facebook. Ask followers to share their love stories or post pictures of gifts using a designated hashtag. The winner could receive a gift basket, discount code, or special promotion.
Influencer partnerships
Partner with social media influencers to promote your Valentine’s Day products and services. Influencers can help reach a wider audience and drive more traffic to your website. They’re also a lot more trusted as they have dedicated followers. Remember to choose influencers that have the same values and audiences as your business for the best results.
Related article: 3 Easy E-commerce Strategies to Supercharge Your Store’s Success
Customized gift service
Provide customers the option to personalize gifts with a special message, initials or a custom image. Personalized gifts are a great way to make customers feel valued and enhance the value of their purchase.
Gift guide
Create a guide to assist customers in finding the perfect gift for their loved ones. Group gifts by personality, interest or relationship to make it easier to find what they are looking for. It’s the perfect way to showcase your products by appearing more helpful than a pushy advertisement.
Related article: Love Delivered: 20 Last Minute Valentine’s Day Gifts
Free gift wrapping service
Offer free gift wrapping and shipping to make it easy for customers to send gifts directly to their loved ones. This reduces the stress of gift-giving and increases customer satisfaction. It’s also a great way for you to maximize on your company branding.
Valentine’s Day email campaign
Send a targeted email campaign to subscribers with special offers, gift ideas, and reminders about the special day. Make sure the emails are visually appealing and easy to read, with a clear call-to-action that leads customers to easily purchase.
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Giveaways
Run a giveaway on social media platforms to increase engagement and drive sales. Offer a special prize such as a gift basket or discount code to one lucky winner.
Same-day delivery
Offer a same-day delivery service for last-minute shoppers who want to send gifts in time for Valentine’s Day or those who just can’t choose who their valentine’s is till the last minute. This will increase sales and customer satisfaction.
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Key takeaway
E-commerce businesses have many ways to take advantage of Valentine’s Day to increase sales and raise brand awareness. By offering special discounts, promotions, and personalized gift services, customers can feel valued and the value of their purchase can be enhanced.
Whether through a social media contest, influencer partnership, or same-day delivery service, make sure your marketing provides value to customers and makes the gift-giving process as easy as possible.
