Christmas is a special time of year for many people, which means it can also be a big opportunity for businesses – especially those selling food and perishable items. With plenty of parties and gatherings being hosted throughout December, there’s a lot of potential for your FMCGChristmas marketing campaigns to increase sales and reach new customers. 

Related article: Top 4 E-commerce Trends for the 2022 Holiday Season

Are you ready to take advantage of the holiday season and boost your business? Simply follow our 3 best marketing tips for FMCG businesses. 

FMCG Tip 1 – Tap into the Christmas spirit.

Many people get sentimental during the holidays, thinking about past Christmases and all of the delicious food they ate. You can take advantage of this by connecting your product to traditional Christmas meals, or by showing how it can be used in new seasonal appetizers, sides and desserts. This will help people to connect your product with the happy memories they have of past Christmas celebrations, and will make them more likely to buy it. You can also offer limited edition Christmas products and packaging designs to make your product more appealing to holiday shoppers.

Connect your product to traditional Christmas meals, or by showing how it can be used in new seasonal appetizers, sides and desserts.

Related article: 3 Winning FMCG Strategies for a Post-COVID World

FMCG Tip 2 – Make buying a breeze.

As the holidays approach, everyone’s to-do list seems to get longer and longer, while brick-and-mortar stores get fuller and more frantic. It’s no wonder that so many people find themselves feeling stressed out and short on time during the holiday season. One way that you can appeal to your customers during this time is to remind them how quick, easy and convenient it is to shop from your online store. Combine this strategy with limited-time discounts on shipping, and your stock is sure to fly off the shelves. 

Add limited-time discounts on shipping, and your stock is sure to fly off the shelves. 

Related article: Customers are Demanding Same-day Delivery: Here are 3 Reasons to Try it

FMCG Tip 3 – Ensure that your content is shoppable

If you’re in the FMCG sector, it’s important to make sure that your social media presence, video content, and recipes are all shoppable. This means that you should include an “add to cart” button on every post and page. Why? Because people are always looking for ways to make their parties, meals, and gifts more memorable, and around the festive season, they’re primed to buy. If you make it easy for them to purchase your product with the click of a button – and without the headache of a trip to the supermarket – they’ll jump at the chance.

Include an “add to cart” button on every post and page on your social media channels.

Related article: 5 Things You Need to Know About the Rise of Social Commerce

Key takeaway

The Christmas season is a busy time for everyone, so your number one priority should be making things as convenient and enjoyable as possible for your customers. By focusing on their wants and needs, you can save them valuable time and make sure they have a positive experience with your brand. This will make them more likely to remember your business when the time comes to do their holiday shopping. Give them the gift of a great customer experience, and they’ll be sure to gift your brand with love in return!

FMCG shipping, warehouses and logistics at Aramex

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