The holidays are right around the corner, and if you’re not already in the festive spirit, now’s the time to start getting prepared. If you’re running an online business, that means making sure you’re ready for the big e-commerce holiday rush. Maybe you’ve already started your preparations so you won’t be caught off guard when the orders start coming in. If not, now’s the time to get ready – and we’ve got the perfect e-commerce Christmas tips for you.
Tip #1: Get ready for a lot of visitors
If you’re not used to having a lot of visitors to your website, you could end up losing sales if your site goes down. To avoid this, it’s important to be prepared for anything with this top e-commerce Christmas tip for your business. Having a plan in place for dealing with a sudden increase in traffic can help ensure that your website stays up and running, even during periods of high traffic.
Tip #2: Check your site speed
A site’s load time is a key factor in the user experience. If a site takes too long to load, users are likely to become frustrated and may even give up on the site entirely. This is especially true for e-commerce sites, where users are trying to purchase something and are unlikely to have the patience for a slow-loading site. Take this e-commerce Christmas tip seriously so customers don’t give up on your business.
A site’s load time is a key factor in the user experience.
Tip #3: Get your festive designs done early
Design is an important part of any business, but it’s especially important for e-commerce businesses. Your website, emails, and online ads are all potential customers’ first impressions of your store, so you want to make sure they’re well-designed and on-brand. Don’t wait until the last minute to get your designs for festive deals and promotions done. By getting your graphics ready in advance, you’ll be able to avoid last-minute scrambling and ensure that your design work is up to par.
Your website, emails, and online ads are all potential customers’ first impressions of your store.
Tip #4: Plan where your paid ads will go
Social media advertising is a powerful tool that can reach a large audience quickly and easily. When deciding where to place your ads, it’s important to consider the different platforms available and which one will best suit your needs. For example, Facebook is great for targeting a specific demographic, while Twitter is perfect for real-time updates and news. It might be worth doing a trial run or two to establish the best platform for your ads before the festive season rush kicks in.
Tip #5: Get your shipping sorted
If you want to offer festive shipping deals this season, start planning now. You’ll need to adjust your checkout page so that everyone can easily access the shipping plan they need. Remember that shipping prices are the number one reason for cart abandonment – so if you want to keep people from abandoning their carts, it’s best to offer a few different shipping options at checkout. If you start planning now, you’ll be able to offer some great shipping deals this season.
Shipping prices are the number one reason for cart abandonment .
The e-commerce holiday rush is upon us, and it can be an incredibly busy time with everyone scrambling to get their shopping done. But if you’ve been organized and have all your ducks in a row, you and your e-commerce store will get through it unscathed. Just follow the tips above to ensure that you’re as prepared as you can be for the oncoming rush of holiday shoppers, and you’ll find that the festive season may be your best season in business.